Design Skills and Creativity
Great logo design requires a complex mixture of design skills, creative theory and skilful application. A logo is a brand's first impression, one that can impact a customer's perception, purchase decisions and overall attitude toward a company or a product.
It’s important to remember that when we look at something, we don’t read first. Before anything else we see shape, we see colour, and if that’s enough to hold our attention, then we’ll read.
Concept and design